Parents spend approximately 96 hours fighting with their kids over screen time every year.

This staggering statistic means hundreds of fights between parent and child are induced by modern technology... Read More

A major new study from HarperCollins UK reveals that fewer than half of parents find reading aloud to their young children enjoyable. This should be considered an alarming trend that’s reshaping early learning, especially for boys. As Gen Z parents increasingly view reading as academic rather than joyful, experts warn that we’re missing a critical window to nurture curiosity, confidence, and lifelong success. Read More

New research from the University of Queensland reveals a powerful link between low vitamin D levels at birth and increased risk of ADHD, autism, and schizophrenia later in life. With over 71,000 children studied, the findings suggest that ensuring optimal vitamin D during pregnancy and infancy could play a vital role in protecting your child’s future brain health and success. For parents aiming to give their children every advantage, vitamin D supplementation may be as essential as folate. Read More